SEO (Search Engine Optimization) is the art and science of driving organic (unpaid) traffic to your website via search engines. It entails, among other things, making changes to your website to make it more appealing to search engines, which will reward you with higher rankings based on the quality and relevance of your content.
For example, one of the many factors Google uses to rank your website is the creation and optimization of high-quality content on your website to include specific keywords that are relevant to what users are searching for. The difficult part is determining what else you need to do. Google scores and ranks your website based on hundreds of variables. The four categories that search engines use to rank your site are used to break down the essential concepts of SEO. The categories are referred to as the four pillars of SEO.
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