COMPONENTS OF DIGITAL MARKETING
Content marketing
Search Engine Optimization (SEO)
Paid Search (PPC)
Email marketing
Digital Display Marketing (Ad Ops)
Web Analytics and Reporting
Mobile Marketing
How are marketing and branding different? Let’s take a look.
The real confusion arises when these words are used interchangeably by most groups and individuals. Digital Marketing and SEO Services include both these parameters- Marketing and Branding as two different terms, but methodology implemented focuses on the business growth.
Influencer Marketing
The traditional way of spending a lot for television ads and hoardings is no more now. The new trend of influencer marketing is hugely implemented in the present world. This kind of marketing works in a way as you approach the influencers with a bigger number of followers on social media platforms.
As brands keep in touch with the influencers to promote their products or services, this can be cost-effective compared to what the celebrities on television ads are being paid. Also, the results of which section or gender or age group of people are attracted can be measured.
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